More than 760 exhibitors from over 34 countries and regions have joined the 29th Hong Kong International Film and Television Market (FILMART) this year. Vietnam is among them and has expanded its presence with a dedicated film pavilion.
Three Vietnamese exhibitors are taking part in the event. Vietnamese films also feature in the programme. The Vietnam Film Development Association sponsors the country’s participation.
Welcoming the Vietnamese film pavilion
The 29th edition of FILMART continues to expand its cultural diversity. New pavilions this year include Australia, Cambodia, France, India, Malaysia, Saudi Arabia, and Vietnam.
The event also welcomes first-time exhibitors from Armenia, Czechia, and Kazakhstan.
“We very much welcome the Vietnamese participation and for the first time, the Vietnam pavilion,” Hong Kong Trade Development Council (HKTDC) deputy executive director Patrick Lau stated.
“Vietnam has a wonderful production facility and an up-and-coming strong film industry with huge potential to develop in culture and arts.”
Lau also encouraged Vietnam to work closely with Hong Kong. He suggested using the Hong Kong platform to connect with more countries around the world.
“We are very confident of the Vietnam film industry going forward,” Lau added.
Vietnamese films screened
Vietnam is set to make a strong impression at FILMART 2025. The country has brought a selection of notable films to the market.
The line-up includes the box office hit “The Ancestral Home”. Director Huynh Lap helmed the film.
“The Ancestral Home” has quickly climbed to the top of Vietnam’s box office for spiritual films.
The family drama comedy follows a Gen Z content creator. She visits her ancestral home to create viral content. However, she soon faces her relatives and the spirit of her deceased brother.
“The Real Sister” also features in the FILMART schedule. The film ranks among Vietnam’s most anticipated family dramas from 2024.
Pham Tran Bao Quyen produced the movie, while Khuong Ngoc directed it.
The film features an all-star female cast. The ensemble includes stars from some of Vietnam’s most popular movies.
Vietnam is also presenting “Hoang Thuy Linh: Vietnamese Concert Film”. The documentary chronicles the pop star’s career-defining performance.
The film also highlights her viral hit “See Tinh”.
Other events
FILMART 2025 opened with a special ceremony. Organisers used the event to launch the 2025 Hong Kong Entertainment Expo.
The expo includes both FILMART and EntertainmentPulse.
The 29th edition of FILMART also features the Producers Connect programme. The initiative promotes global cooperation and supports emerging Hong Kong producers.
The market also launched the inaugural AI Hub pilot project. The project highlights new AI applications across the filmmaking process.
Global entertainment leaders also gathered at EntertainmentPulse. They discussed several major industry topics.
These included streaming content trends and Southeast Asian entertainment markets. The discussions also covered Asian animation and cross-border co-productions.
The wider programme also includes the Digital Entertainment Summit. Other events include the Hong Kong-Asia Film Financing Forum and the Hong Kong International Film Festival.
The Hong Kong Film Awards and Asian Film Awards also feature in the programme. The market additionally hosts the Microfilm Production Support Scheme (Music) and Hong Kong Film Music Fest.
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