Alpine has announced a major Alpine Gucci F1 partnership that will begin in the 2027 Formula 1 season.
The French team will join forces with Gucci as its new title sponsor. The partnership will bring together Formula 1 and one of the world’s best-known luxury fashion brands.
The deal represents an important new chapter for Alpine. It will also give Gucci a stronger presence in Formula 1 as the sport continues to attract a global audience.
Luxury branding
Currently operating as BWT Alpine Formula One Team, the French outfit will see a transference of title sponsor starting in 2027.
From that point onwards, the team will be known as Gucci Racing Alpine Formula One Team, marking the introduction of the Italian fashion brand into the motorsport sphere.
Gucci Racing describes itself as a “new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport”.
The team, currently housing drivers Pierre Gasly and Franco Colapinto, has also announced that it will race in Gucci colours, so fans can expect some black and gold.
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